Heroic power fantasies are nothing new when it comes to the realm of movies and video games. But what if that imaginary situation put you at the receiving end of a realistic child abuse scenario? A South Korean interactive billboard poignantly plays out this situation, by engaging users to ‘fantastically’ save a child from harm by coming between the abuser and the victim.
The idea behind the billboard is pretty straightforward yet ingeniously conceived. In a normal circumstance, it portrays the false silhouettes of a abusive man and a child. However, the audience can virtually take part in the sad state-of-affairs, by projecting their silhouette on to the board. Interestingly, there is a Superman-like logo in the middle of the screen that allows one to position his/her silhouette, while also endowing the person with that intangible dose of self-worth. In essence, the audience member can seemingly change the course of the unfolding drama on the screen.
Beyond psychological reinforcement, the logo also serves a conscientious purpose by depicting a helpline number and a message that reads (in Korean) – “Report to become a hero for children”. So, at the end of the day, it’s all about social advertising at its best.