We have seen R2D2 in both its badass and wooden avatars. But what about a huge freakin’ plane? Surely trumping Boba Fett Hyundai Veloster by its sheer size, the R2D2-painted Boeing 787-9 Dreamliner is all set to be a part of Japan’s All Nippon Airways (ANA) by the end of this year.
In case you are wondering, the ‘gimmick’ was set up in collaboration with Disney’s Star Wars franchise – thus turning the aircraft into a giant airborne billboard for the upcoming Star Wars: The Force Awakens movie. But given All Nippon Airways’ already blue logo, the R2D2 graphical treatment does seamlessly match up as an extended theme for the passenger plane.
According to All Nippon Airways, the R2D2 jet alludes to ANA’s 5-year Star Wars Project –
The Star Wars livery is in line with ANA’s strategy to further enhance its international presence. Last spring, the carrier significantly expanded its international flight network from Haneda and Narita airports in Tokyo. With demand increasing around the world for flights to Japan and routes linking the United States with Asia, ANA is committed to raising the profile of the ANA brand in the global market through innovative partnerships and branding opportunities. The partnership with Star Wars, beloved by audiences in Japan and around the globe, is a perfect match as Japan’s largest airline seeks to connect travelers around the world through this project.