nhow Amsterdam RAI to be the largest hotel in all of Netherlands, Belgium and Luxembourg

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The contract for the development of the RAI Hotel, in Amsterdam, has been awarded to a trio, comprising of Netherlands-based OMA, COD and Madrid-based NH Hotel Group. Dubbed as the new nhow Amsterdam RAI, the hotel will be the largest of its kind in all the Benelux countries. The winner was announced, last month, as part of a competition held back in June, 2014. 

Of the 11 entries, in the competition, the nhow concept stood out primarily because of the added facilities, like a gallery, a studio,  a spa, a restaurant, and even a sculpture garden, that it seamlessly incorporates into the incredibly modernist design of the building. Developed chiefly by Rem Koolhaas-headed OMA, the plan proposes the construction of a 91-meter-tall, state-of-the-art hotel, in the vicinity of the Amsterdam RAI Exhibition and Convention Center and the city’s Europa Boulevard. What is more, the firm has created a design that is completely compatible with the existing RAI complex. Speaking about the project, Reinier de Graaf, of OMA, said:

Since the rise of Zuidas, Amsterdam RAI needed a ‘new’ urban look. The prominent advertising pillar ‘the Signaal’ provided inspiration for the new nhow Amsterdam RAI hotel and context for the extension of Amsterdam RAI itself.

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Upon construction, the hotel will house as many as 650 rooms, in 25 different floors, in addition to a fully-equipped multimedia studio. Aptly named “On Air”, the prevailing theme, in the plan, is the substantial focus laid on innovation, media and connectivity. The hotel’s gallery will be used for conducting exhibitions and other international events. According to Maarten Markus, of NH Hotel Group, the new Amsterdam RAI will prove to be a valuable addition to the existing 375 hotels of the chain. He was reported saying:

After nhow Milan, nhow Berlin and nhow Rotterdam, the iconic nhow Amsterdam RAI will be a hotspot for both business as leisure guests to enjoy excellent hospitality and gastronomic surprises “On Air” day and night.

Towering over 91 meters (299 ft) in height, the nhow Amsterdam RAI will likely be the tallest hotel in the neighboring countries of Netherlands, Luxembourg and Belgium. The construction of the hotel will commence some time in the middle of 2016. According to Klaas de Boer, the building will soon become the center of the already bustling city of Amsterdam. He said:

Zuidas is pleased with the outcome of this successful tender, the entries were of high quality, but this one really stood out. OMA’s design will form a striking eastern gateway to Zuidas and will increase the attractiveness of Zuidas and RAI within the international business.

Source: City of Amsterdam

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