augmented reality


Volvo envisions futuristic car showroom based on augmented reality

Headquartered in Gothenburg, Sweden, automobile manufacturer Volvo is known for its preoccupation with safety and reliability. With the goal of making modern cars safer, it has, in recent years, developed advanced laser sensors that can accurately detect the movements of surrounding vehicles. To entice prospective buyers, the company has come up with an innovative way…


Magic Leap apparently makes a ‘big leap’ in Augmented Reality – as shown in new video

For the last few months, both technological scopes Virtual Reality (like Oculus Rift) and Augmented Reality (like Microsoft's Hololens) have been making their publicity rounds in the realm of electronics. And now, the oft-mysterious Magic Leap has joined the fray, with their incredible demonstration of the power of next-generation Augmented Reality (AR). Showcased through a…